EL-007Agentic Marketing Systems · Part 2 of 5

Context budgets: what to give an agent, and what to withhold

More context is not better context.

Paper: EL-007
Version: v1.1
Status: Published
Published: Aug 12, 2026
Updated: Aug 28, 2026
Reading: 1 min

Abstract

More context is not better context. A framework for budgeting what an agent sees per step — brand rules, prior campaigns, audience data — and the failure modes that appear when budgets are ignored.

AgentsContext

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Cite this paper

@misc{lovett2026007,
  title        = {Context budgets: what to give an agent, and what to withhold},
  author       = {Edwin Lovett},
  year         = {2026},
  note         = {EL-007, v1.1},
  howpublished = {\url{https://edwinlovett.com/writing/el-007/}}
}

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---
id: EL-007
title: "Context budgets: what to give an agent, and what to withhold"
status: published
version: v1.1
series: ams
part: 2
tags: [Agents, Context]
published: 2026-08-12
updated: 2026-08-28
concepts: [context-budget]
abstract: >-
  More context is not better context. A framework for budgeting what an agent sees per step — brand rules, prior campaigns, audience data — and the failure modes that appear when budgets are ignored.
---