AI engineer building agentic systems for marketing teams. Papers and field notes on what actually ships.https://edwinlovett.com/https://edwinlovett.com/writing/el-007/https://edwinlovett.com/writing/el-007/More context is not better context. A framework for budgeting what an agent sees per step — brand rules, prior campaigns, audience data — and the failure modes that appear when budgets are ignored.Wed, 12 Aug 2026 00:00:00 GMTAgentsContexthttps://edwinlovett.com/writing/el-006/https://edwinlovett.com/writing/el-006/Marketing teams meet LLMs through a chat window and rarely leave it. This paper describes the agent loop — a bounded cycle of plan, act, evaluate and revise over typed artifacts — and how to implement it with Claude Code so a team can trust, inspect and change it.Tue, 02 Jun 2026 00:00:00 GMTAgentsClaude Codehttps://edwinlovett.com/writing/el-005/https://edwinlovett.com/writing/el-005/Agent projects fail in boring ways: a drifted dependency, a missing CLI, a secret in the wrong place. A devcontainer-based template that makes every project run identically on day one.Thu, 14 May 2026 00:00:00 GMTWorkflowhttps://edwinlovett.com/writing/el-004/https://edwinlovett.com/writing/el-004/An argument that the durable marketing skill of the next few years is not prompting, but designing and supervising systems of agents — and what that means for hiring.Sun, 03 May 2026 00:00:00 GMTMarketinghttps://edwinlovett.com/writing/el-003/https://edwinlovett.com/writing/el-003/Turning a messy kickoff thread into a structured brief schema, a calendar and first drafts — and why the schema mattered more than the model.Sat, 11 Apr 2026 00:00:00 GMTAutomationhttps://edwinlovett.com/writing/el-002/https://edwinlovett.com/writing/el-002/Field notes on splitting work across subagents: when it helps, when it multiplies confusion, and the conventions that kept mine predictable.Mon, 08 Dec 2025 00:00:00 GMTClaude Codehttps://edwinlovett.com/writing/el-001/https://edwinlovett.com/writing/el-001/The short essay that started this repo: one prompt that does everything is a system you cannot debug.Tue, 21 Oct 2025 00:00:00 GMTAgents