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EL-004Field notes

Marketing teams should learn to orchestrate agents

An argument that the durable marketing skill of the next few years is not prompting, but designing and supervising systems of agents — and what that means for hiring.

Paper
EL-004
Version
v1.0
Status
Published
Published
May 3, 2026
Updated
May 3, 2026
Reading
1 min

Abstract

An argument that the durable marketing skill of the next few years is not prompting, but designing and supervising systems of agents — and what that means for hiring.

Marketing
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Cite this paper

@misc{lovett2026004,
  title        = {Marketing teams should learn to orchestrate agents},
  author       = {Edwin Lovett},
  year         = {2026},
  note         = {EL-004, v1.0},
  howpublished = {\url{https://edwinlovett.com/writing/el-004/}}
}
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